Take a screenshot of your search results when you Google your business name. Save it. Do the same thing with Bing (go to bing.com and search). You'll want to compare these screenshots later.
Make sure you have the following social media accounts: Twitter, Yelp, LinkedIn, Google Plus, Google My Business (not the same as Google My Business), Facebook and Instagram. Create these social media accounts if you don't already have them.
Set up all the accounts so that your branding and identity are consistent across each one. Use similar language in the profile and biography sections. Add some posts to each one. Request to be verified by Google My Business and Facebook. Don't bother with Twitter yet.
Now for the hard part. Make sure that all of your online properties are linked together. Imagine a thread that connects all of them together. The thread consists of a link. For example, on Twitter you will have a link to your website. On your website you will have a link to all of your social accounts.
Link Twitter to Google Plus. And Google Plus to Google My Business. And Google My Business with LinkedIn. And so on. Link everything together so that your website is joining hands with your Instagram account and Facebook has a link somewhere to your Twitter account. Link everything up tail-to-tail, social platform-to-social platform.
The reason this is so important is that there are spiders that crawl your properties, just like real spiders do: to get from A to B to C they need to know where to go and the links tell them how to get from one social media account to the next.
Then wait about a week.
You'll find that you need a lot of content for your social SEO strategy. For brands eager to grow audiences and revenue, an editorial calendar is the way to go.
The investment you make in content marketing (articles and content appearing on LinkedIn, your website, Twitter and Facebook) generates three times the number of leads of paid search, per dollar spent. Make the articles at least 1,500 words.
After a week you'll see your search results improved dramatically. The content you create will exist for as long as you're posting it and -- if it's good -- it will generate returns (visits, eyeballs, clicks, impressions, SALES) for a long, long time. Be strategic about it. But whatever you do -- do it.
We have a solution: content creation. It is the single most effective SEO technique.
We will spread your messages across multiple platforms on a continuous basis. You'll see the results immediately.
80% of business decision-makers prefer to learn about a company in articles vs. ads.
82% of consumers feel more positive about a business after viewing custom content.
(Sources: Content Marketing Institute and Neil Patel).
Bring your dormant Twitter account to life. Publish more often to your Facebook page. Run ads. Connect people to your business on LinkedIn. Give the Google AI machine what it wants: lots of great content about what you do.
Give your customers a platform to appreciate you for all the many reasons you exist.
There are relationships to be formed and sales to be made on Twitter right now.
Discovering who and what your audience thinks about your brand and your competitors are two of the objective we work to achieve. Just as important is knowing what approach is best to building and maintaining a second-to-none audience experience, and which approach is not. And, how the hot topic of today transforms into what's trending tomorrow.
We take a consultative approach based on research to develop and deliver actionable guidance and recommendations to our clients.
Our goal is to develop and execute an ongoing Twitter campaign that provides a superior audience experience. Our focus and broad industry expertise enable us to propose the right solutions and effectively analyze and accurately interpret the research that we conduct on behalf of our clients.
Sky Alphabet delivers the insight and guidance necessary for success in today’s competitive marketing environment.
Change is constant. If it's not happening, something needs to change. Successful brand building and marketing requires more than anticipating the competition.
Accurate social intelligence is a must. Information on the market informs the most relevant proactive strategies based on what customers are thinking: their interests, perceptions, motivations and connections.
Success calls for the creation of a seamless marketing experience that is both bi-directional and continually strengthening. Through Twitter and other innovative forms of content marketing we ensure that your online presence is constant, and that the ongoing campaign to engage high quality audiences is executed at the lowest possible cost.
Every brand's best opportunity for growth lies in the hands of its customers — past, present and future. We assist our clients with executing superior marketing experiences that exceed the expectations of audiences.
We deliver the methods and the insights necessary for developing and managing a great Twitter experience for followers.
Through ongoing social media surveillance and data acquisition related to your industry and peers, we uncover correlations between purchase intent and key events. Our process ensures that your expectations are managed on an ongoing basis. We will meet or exceed your marketing objectives.
When it comes to gaining knowledge and clarity about your audience on Twitter, no one delivers what Sky Alphabet delivers. As a content marketing agency, we have significant experience across all sectors representing billions of dollars in capital raised.
We are a leader in providing executives with the research-based insight and guidance necessary for producing superior audience experiences that strengthen brands, improve brand likeability and increase sales.
Let's get started!
When social media is part of the buyer's journey, customers tend to convert at a 128% higher rate. They are also four times as likely to spend significantly more than those without a social component (Deloitte).
Influencer campaigns have proven effective for over 80% of marketers who have tried them (eMarketer).
For every $1 spent on influencer marketing, marketers receive an average of $6.85 in earned media value (AdWeek).
Pro Tip: if you want to be at the top of Google and not pay for it, activate a social media strategy with Twitter as the cornerstone and connect all your social platforms together.
We've never read this in any book or article. We learned it on our own and use it for our clients. This process works very, very well.
We encourage you to try configuring your own social SEO. You don't need us to do it for you, but it is the start of our process when we take on new clients.